Managing Your Business for Profitability – Understanding Return on Invested Capital
One mistake I see many small business owners make is to focus on the “bottom line”, i.e., the profits of the business, while ignoring the amount of capital necessary to generate those profits. Profit as a stand along measure tells us relatively little about the economics of the business. For example, consider two companies each […]
Managing Your Business for Profitability – Understanding Return on Invested Capital Read More »


